Liftoff Visibility - SEO & PPC Ad Management  in Chicago, IL
Smarter Small Business SEO and PPC in Chicago, IL


A Collection of Digital Marketing Industry News, Resources, Recommendations and our Partners

Top Trends to Increase Value for Paid Search Spend

If stretching your marketing budget is a high priority, then understanding current trends in pay-per-click (PPC) ad management is critical. This goes beyond having good ad copy, identifying your target market audience, evaluating top-performing ads, and developing ideal keywords. Some examples are: 

  • Focus on brand targeting through remarketing strategies. This takes specific marketing ads and remarkets them to people who have already visited your site. By keeping your brand on their mind, even if they didn’t purchase something in the past, this generally results in more clicks and purchases.

  • Visual searching preparation. With visual searching the end user simply takes a photo then the search locates ‘like items’ in the results. To ensure that you are ahead of this trend, include alt text for all your products and services. This will ensure the alt text as metadata will be caught and categorized by search engines. It is also a good idea to use a short alt text and a long alt text. For example, you take a photo of red purse with black strap should have short alt text like, “red purse black strap,” and “small red purse with narrow black strap,” for long alt text.

  • Consider social media ads. First, know your target audience’s social media of choice. Surveys show that 70% of people check at least one social media provider each month; however, there are demographic differences. Generation X and baby boomers are likely to be on Facebook, Twitter, or Pinterest, while Millennials and Post-Millennials are more likely to use more multiple current platforms such as Snapchat and Instagram. Women of all generations are more likely to be on Pinterest when compared to men.

  • PPC through Amazon. As the third largest advertiser, Amazon is likely a good marketing investment. Since people are already on Amazon to search and buy something, your ad may catch their eye, leading to more clicks over Google, Bing, or Yahoo.

  • Revisit Bing and consider PPC ads through Microsoft Advertising, which reaches around 1.3 million users each month. Your ads can target specific regions, times or days, and demographics, along with the typical keyword PPC style advertising on a bid basis. There are also options for targeting specific devices including phones and tablets.

Looking further into the future, one trend sure to hit the market is voice searching. Though voice search advertising is not a trend in itself, it is in development. By the end of 2020 it is estimated that 50% of internet searches will be initiated through a voice search (such as Google Home, Alexa Dot, and Siri). To be ready when voice searching does hit the market, be sure to use a conversational tone in your FAQ page and website product pages when you update pages throughout the next year. 

When getting the most of your marketing budget, it comes down to knowing your target audience, being flexible and trying additional platforms and campaigns, staying on top of best practices, and evolving with technology.

— Published on November 1, 2019

10 Reasons Why Your Small Business Needs Local SEO

Being a small business owner can be tough with the huge number of chain stores and other competitors, which is why you need a strong SEO strategy to attract customers and promote your products and services for the best possible ROI. Check out the top 10 reasons why using a Chicago SEO management team is essential to your business’s success. 

1. Searches Start On The Internet

The internet is the first place people search for anything they need. Whether they’re looking for a restaurant or a dentist, the internet is where they start.

2. Expand Your Reach

The number of people discovering your business will increase. This one seems like a no-brainer but that doesn’t make it any less important. Some paying customers would never have learned of your business without the help of local SEO.

3. Helping Customers In Real Time

Using Chicago SEO management means your business will be accessible and easy to find when people are in need of your services.

4. People Love Opinions

People trust their peers’ opinions more than they trust your advertising. A great local SEO strategy will help build trust and could make you more visible in local directories such as Yelp.

5. Smartphone Users Search Locally found that 95% of smartphone users have used their phones to do a local search, after which 61% called a business that appeared in their search, and 59% actually visited.

6. Being In The Top Results Means You’ll Get More Visitors

With your Chicago SEO management strategy, your website may land on Google’s 3 pack, or the top three results shown on Google. Users visit the top results more frequently than those lower down.

7. Get Ahead With Google My Business

Up your chances of entering the 3 pack and being featured in a dominant position by listing your business on Google My Business. Many businesses aren’t using this strategy so you’ll already have an edge. And the best part? It’s free!

8. Make Your Customers Experience Better

Local SEO makes the shopping process easier for your customers. Their experience begins when they start searching. Making it easier for them by having all relevant information readily available means you start off on a good foot.

9. It’s Basically Free Advertising

Having a prominent spot on a Google search speaks for itself. You’re able to promote your products and services without creating a campaign and paying for ads.

10. You Lose Money By Not Using Local SEO

People passing through or newcomers to the neighborhood won’t know you exist if your SEO strategy isn’t effective. You’ll also miss out on customers who know you exist but can’t readily find your address or phone number online. 

— Published on August 17, 2019